Company
Duration
Year
A unified streaming and live TV app
The experience supported cable-gated access, live streaming, and an extensive on-demand library. Gesture-based navigation enabled fast browsing across screen sizes. Clear labels separated Live, On Demand, and Login Required states, with browse modes like Trending, Full Episodes, Clips, and Continue Watching.
Bold visual identity and expressive motion brought the brand to life through transitions, interactions, and playback, while built-in sharing made clips easy to share.
Led design from concept to launch
Led a small UX and visual design team, shaping product vision and owning core UX patterns and the visual system. Partnered with product and engineering to define scope and priorities, refine interaction details, and deliver production-ready specs through build and QA. Collaborated with motion design on gestures, transitions, and animation to reinforce Comedy Central’s brand throughout the app.
Unified discovery and streaming in the Comedy Central app
Clearer flows separated Live and On Demand viewing, reduced login friction, and made re-entry effortless. Users could browse recommendations, start episodes faster, and resume exactly where they left off, creating a smoother path from discovery to viewing.
1.8× discovery engagement
–22% time-to-play
+16% full-episode starts
Metrics are representative and anonymized.
Selected projects across apps, web, connected experiences, and brand systems
