Company
Duration
Year
Repositioned United Minds as a human-centered consultancy
The work translated a people-first transformation offering into a clear, compelling brand narrative spanning culture, change, and M&A. Multiple creative territories were explored and refined into a cohesive identity system built for clarity, credibility, and scale across brand touchpoints.
Led the digital experience redesign
Owned concept through delivery, leading client workshops and alignment sessions to shape the final direction. Developed comprehensive brand guidelines and core assets, including the logo system, typography, color palette, and visual language, and partnered closely with developers to ensure high-fidelity execution across brand and digital.
Elevated United Minds’ brand presence
Prospects encountered clearer storytelling, service frameworks, and proof points that made offerings easier to understand and compare. A refreshed identity system reinforced consistency, credibility, and confidence across marketing and client materials.
Selected projects across apps, web, connected experiences, and brand systems
