Company
Duration
Year
Create a trusted brand identity for the Enhanced Games
The brand needed to establish legitimacy and clarity for a polarizing sports concept rooted in medically supervised human enhancement, balancing performance, science, and spectacle.
The solution was a premium identity built on bold typography, an electric color palette, and athlete-led photography. The visual language emphasized precision, strength, and credibility, positioning performance as a science-driven pursuit rather than shock value.
Led visual direction for the refresh and overall experience
Evolved the logo, color system, typography, and core visual principles to create a cohesive digital identity. Established clear guidelines for hierarchy, spacing, layout, and components, ensuring consistency, flexibility, and strong brand recognition across digital touchpoints.
Shaped a distinctive identity for the Enhanced Games
The identity launched the brand with confidence and clarity, establishing a recognizable presence across digital platforms, social channels, and event communications.
A flexible system and clear guidelines supported a cohesive rollout ahead of the inaugural announcement, enabling teams to move quickly while maintaining consistency, credibility, and impact across touchpoints.
Selected projects across apps, web, connected experiences, and brand systems
