Company
Duration
Year
Extend the refreshed brand into the digital experience
The site needed to reflect the refreshed identity while improving clarity, consistency, and user confidence across a high-traffic, transaction-driven experience for everyday payments and account management.
The solution translated Pentagram’s visual direction into scalable components, applied modern typography and color with precision, and aligned motion and interactions to familiar payment behaviors.
Supported visual direction for the brand refresh and experience
Translated the refreshed visual system into the core site experience by applying the evolved color palette, typography, and motion language to navigation, layouts, and key interaction patterns. Focused on clarity, hierarchy, and consistency to ensure the brand felt confident and cohesive across high-traffic, transactional flows.
Elevated PayPal’s core site experience
Users experienced a cleaner, more consistent interface across pages and journeys, driven by simplified layouts, clearer hierarchy, and predictable interaction patterns. Stronger brand expression through typography, color, and motion reinforced trust, improved usability, and increased clarity and consistency across the site.
Selected projects across apps, web, connected experiences, and brand systems
