Company
Duration
Year
Modernized the site to drive demand and conversion
The B2B site needed to better engage millennial decision-makers while clearly communicating a complex product and services portfolio.
We restructured the information architecture to support easier exploration and comparison, introduced a modern visual system to signal innovation and credibility, and designed a conversion-focused UX that guided prospects from discovery through evaluation and action.
Led brand refresh and digital experience redesign
Owned concept through delivery, defining brand guidelines and visual systems while partnering closely with engineering to ensure high-fidelity execution. Directed design across key journeys and high-traffic pages, collaborated with research and content strategy, and helped establish a modular system to support consistent rollout across the ecosystem.
Delivered a modern B2B experience
Clearer pathways and structured content helped prospects understand offerings, compare solutions, and take action with confidence, supported by improved navigation and more visible calls to action.
The redesigned structure encouraged deeper exploration and improved performance across key conversion behaviors, including demo requests, sales inquiries, and other high-intent lead signals.
–34% bounce rate YoY
+45% pages per session
+95% page views
Metrics are representative and anonymized.
Selected projects across apps, web, connected experiences, and brand systems
