Company
Duration
Year
A digital tribute to the NBA’s 75th Anniversary Team
The site launched as a preseason teaser and evolved into a storytelling destination that honored the league’s history and sustained engagement through the Finals. A flexible system supported longform stories, player stats, video, and interactive social moments.
The rollout began with a long-scrolling scrapbook-style teaser, expanded into a regular-season player hub with profiles, stats, and stories, and shifted in the postseason to an interactive experience where fans created and shared Finals moment cards.
Established the visual foundation
Partnered with the Group Creative Director to define the initial look and guide the platform’s evolution from teaser to content hub. Worked closely with design and UX to establish the visual language, storytelling approach, and interaction patterns.
Owned the core system and page templates, enabling the experience to scale from long-scroll storytelling to player profiles and interactive postseason features. Partnered with product and engineering to deliver polished, production-ready designs at a premium, league-level standard across devices.
A season-long digital celebration of the NBA’s legacy
Fans explored the league’s history through immersive narratives and discovered NBA 75 players through profiles, stats, and video. New stories rolled out throughout the season, driving repeat engagement. In the postseason, fans created shareable Finals moment cards that extended the campaign across social and sustained playoff momentum.
40% day-one visits
50% return to player pages (week one)
34 avg page views per user
117k fan-created squads at launch
Metrics are representative and anonymized.
Selected projects across apps, web, connected experiences, and brand systems
