Company
Duration
Year
A digital experience revealing the cost of smoking
The site transformed serious health information into an experience teens wanted to share. A direct, engaging tone paired bold visuals with interactive storytelling and quizzes that invited exploration. Built-in sharing moments and a flexible publishing system allowed the platform to scale alongside broadcast and social campaigns.
Led design from concept to launch
Led a small UX and visual design team, shaping product vision and owning core UX patterns and the visual system. Partnered with product and engineering to define scope and priorities, refine interaction details, and deliver production-ready specs through build and QA.
Amplified engagement through a mobile-first experience
Teens engaged through quizzes, shareable moments, and custom reactions, turning campaign messaging into an interactive experience. Built-in sharing and repeat engagement extended reach and carried the Truth narrative across digital, TV, and social channels.
+369% video play rate
+751% social shares
8.6× quiz engagement
Metrics are representative and anonymized.
Selected projects across apps, web, connected experiences, and brand systems
