Company
Duration
Year
A unified WWE editorial and streaming app
The app served millions of fans with real-time news, event coverage, match results, and Superstar content, while clearly separating free editorial from WWE Network streaming. A scalable modular system supported growth and consistency at scale, creating clear pathways from editorial content into WWE Network viewing and deeper engagement.
Led end-to-end design delivery
Led a small team of UX and visual designers, shaping product vision and owning core UX patterns and the visual system. Partnered with product and engineering to define scope and priorities, refine interaction details, and deliver production-ready specs through build and QA.
An app that unified editorial and premium viewing
Fans could follow breaking updates, explore coverage from Raw, SmackDown, NXT, and Premium Live Events, and dive into Superstar profiles and title histories. Clear subscription pathways drove discovery and adoption of WWE Network programming, while editorial content connected seamlessly to ticket sales and official WWE merchandise.
Selected projects across apps, web, connected experiences, and brand systems
